Monday Briefing: TikTok Got Its Deal. Now What?
Plus: Meta's $3 billion ad fraud problem, Omnicom-IPG cuts 4,000 jobs, and the CMO who became a CEO.
Plus: Meta's $3 billion ad fraud problem, Omnicom-IPG cuts 4,000 jobs, and the CMO who became a CEO.
Steve Jobs, David Ogilvy, Kim Kardashian, and Philip Kotler help me pressure test every idea. Hereβs how.
Plus: Googleβs third core update of 2025, LinkedInβs algorithm faces gender bias accusations, and Mastercardβs marketing era ends.
AI collapsed the funnel. Trust and proof are the new performance metrics.
The marketβs not getting flatter. Itβs getting top-heavier.
Behind the CMO reports on developments in each of these categories
The latest frameworks for corporate strategy and market positioning.
Insights on managing teams, culture, and executive decision making.
How generative AI and martech are reshaping the landscape.
Building resilient brands in an age of fragmentation and noise.
Data-driven tactics for customer acquisition and retention.
Comprehensive analysis of complex marketing challenges.
Candid conversations with the world's top marketing leaders.
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