About Us
Marketing intelligence for leaders who think differently.
Behind the CMO is the strategic resource for marketing executives navigating complexity, driving growth, and building lasting brands.
The Story
Marketing content has a problem. Most of it is written for beginners—or worse, written by people who've never actually run a campaign, built a brand, or been accountable for a number.
Behind the CMO was born from a simple frustration: Where do experienced marketers go to get smarter?
Not tips and tricks. Not "10 ways to boost engagement." Real strategic thinking from people who've sat in the seat and made the calls that matter.
That's what we build here. Frameworks you can actually use. Insights that change how you think. And zero content that wastes your time.
What we believe
1 Depth over breadth
One idea explored thoroughly beats ten ideas skimmed. We'd rather help you master one framework than expose you to twenty you'll forget.
2 Strategy first, tactics second
The "what to do" is easy. The "why" and "when" is where leaders differentiate. We focus on strategic thinking that compounds over time.
3 Written for practitioners
We assume you know the basics. Our content starts where most marketing content ends—at the point where real decisions get made.
4 No sponsored content
Every recommendation is based on merit, not payment. If we mention a tool or strategy, it's because we believe it works—not because someone paid us.
5 Respect your time
You're busy. Every word earns its place. If something can be said in fewer words, we say it in fewer words. No padding, no filler.
6 Constantly learning
Marketing evolves fast. We stay in the trenches—running experiments, talking to leaders, testing frameworks—so you don't have to.
What you get
Monday Brief
Start your week sharp. A 5-minute tactical roundup of what's working in marketing right now, what's not, and what to try this week.
- • Curated news that matters
- • Quick wins you can implement today
- • One framework to try this week
Strategic Deep Dives
One big idea, fully explored. Frameworks you can steal, strategies that compound, insights that change how you think about marketing.
- • In-depth analysis and case studies
- • Actionable frameworks
- • Strategic thinking that compounds
Plus: Free AI Tools
We build tools that make your job easier. Strategy generators, positioning frameworks, competitive analysis—all free at tools.behindthecmo.com.
Who reads Behind the CMO
Our readers are marketing leaders at companies that expect results. They're strategic thinkers who want signal, not noise.
Leading marketing at growth-stage and enterprise companies
Driving strategy and building high-performing teams
Executing at scale and earning their seat at the table
Readers from companies like
Frequently asked questions
How often will I receive emails?
Twice a week. Monday Brief (quick tactical roundup) and a midweek deep dive. That's it. No daily spam.
Is it really free?
Yes. The newsletter is and will always be free. We may introduce premium content in the future, but the core newsletter stays free.
What makes this different from other marketing newsletters?
We write for experienced marketers. No "what is SEO" explainers. No beginner tips dressed up as insights. Strategic content for people who've been doing this for years.
Can I contribute or pitch a topic?
We're always open to hearing from practitioners with real experience. If you've got insights worth sharing, reach out.
How do I unsubscribe?
One click at the bottom of any email. No questions, no guilt trips. We respect your inbox.
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