Behind The CMO Team
The editorial team at Behind the CMO, delivering strategic marketing intelligence for modern marketing leaders. We research, analyze, and distill the frameworks and insights that help CMOs and marketing executives make better decisions.
Articles by Behind The CMO Team
All articles- The Rise of the Synthetic CMO I built a marketing council with Steve Jobs, Ogilvy, and Kim Kardashian
- Your Brand Is the Last Performance Channel Left AI collapsed the funnel. Trust and proof are the new performance metrics.
- The Seniorification of Marketing The market’s not getting flatter. It’s getting top-heavier.
- Why Fit Beats Pedigree in Marketing (and Football) “The wrong system makes talent look imaginary. The right one makes talent look inevitable.”
- The First Great AI Ad Didn’t Sell AI at All What Anthropic just did, and why every CMO should be paying attention
- Every Channel Sucks. Now What? American advertising legend Bill Bernbach said, “A dull truth will not be looked at. An exciting lie will.”
- Grit > Gloss: A 3 Pillar 2026 Marketing Plan (That Actually Performs) 2026 is coming. This 3-pillar plan will make sure your marketing is ready.
- AI Won’t Save You. It’ll Expose You. AI doesn’t close gaps. It makes them obvious.
- Adapt or Die: The Real AI Moat You know what word perfectly describes who wins in the AI era? Adaptability.
- AI: The World’s Smartest Yes-Man I asked AI if it’d rather be helpful for truthful. It smiled in bits and bytes and then lied to my face.
- Why CMOs Are Getting Outplayed (Unless They Do This) No matter how successful you are, change is always good. — Billy Beane
- The Physics of Marketing: Why Momentum Beats Magic Physics is the only real science. The rest are just stamp collecting. —Ernest Rutherford
- You’re No Longer the Instrument. You’re the Conductor. Less doing, more directing: wield AI like a conductor’s baton and turn speed into your moat.
- Embarrassment Is the Price of Progress. And Urgency? That’s the New Status Symbol. In the age of AI, the game isn’t about who’s smartest anymore. It’s about who’s fastest.
- Marketing x AI: Why Swiss Army Knives Beat Scalpels We’ve hit a weird moment. Every marketer now has a supercomputer in their pocket. Any stat, model, or insight? A few taps away.
- When Vibes Eat Marketing: Why Gut Feel Beats Big Brains The best campaigns don't make sense; they make an impact. Here's how to market with vibe, not a slide.
- 90% Sanding: Why Great Marketing Still Lives In the Boring Stuff How top CMOs build durable marketing: boring, repeatable, and insanely effective.
- From Mobile-First to AI-First A pocket playbook for CMOs ready to catch the next wave
- Does Your Agency Have Agency? A CMOs guide to spotting high agency
- You Can’t Spell Attribution Without AI How to add AI wind to marketing’s classic measurement triangle
- Get Clean Analysis from Dirty Data (Thanks to AI) Dirty data used to be a dealbreaker. Now it's just Tuesday.
- Turn Marketers into Managers A CMO’s playbook for managing your AI intern before it manages you
- How Modern CMOs Pilot AI‐Driven Marketing Without Losing Control Shining Light on Marketing's Black Box
- Doing More With Less (Without Starving the Future) Budgets are tighter. Expectations aren’t.
