AI & Tech
How generative AI and martech are reshaping the landscape.
The Spreadsheet Decade The optimistic case for AI in marketing, with receipts. Read the article More on ai & tech
- The Performance Illusion We measured everything and learned nothing. Here's how that happened.
- Bring Your Own Agent The rolodex, the resume, the agent stack. What you're really buying when you hire someone is changing again.
- Most Incompetence Is Insubordination The knowledge barrier collapsed. "I can't" became "I won't." And your team knows it.
- Your Next Marketer Has Already Been Built AI isn't replacing content creators. It's replacing entire execution layers. And the CMOs celebrating efficiency are walking into a trap.
- The Proficiency Gap The gap between AI tourists and AI operators is the new career risk.
- The Judgment Call Svedka bet their biggest moment on AI. Some CMO approved that. That CMO is about to find out if they were right.
- The Rise of the Synthetic CMO Steve Jobs, David Ogilvy, Kim Kardashian, and Philip Kotler help me pressure test every idea. Here’s how.
- The New SEO Is AI: Are You Even in the Conversation? Discovery is moving from search results to AI responses. If ChatGPT doesn’t mention you, you don’t exist.
- The Rise of LLM Optimization Tools Arm Yourself for the AI Discovery Era.
- Why “LLM Optimization” Will Replace SEO Faster Than You Think Discovery is shifting from Google to GPTs. Your brand is already being summarized. You just can’t see it yet.
- AI Won’t Save You. It’ll Expose You. AI doesn’t close gaps. It makes them obvious.
- Adapt or Die: The Real AI Moat You know what word perfectly describes who wins in the AI era? Adaptability.
- AI: The World’s Smartest Yes-Man I asked AI if it’d rather be helpful for truthful. It smiled in bits and bytes and then lied to my face.
- Embarrassment Is the Price of Progress. And Urgency? That’s the New Status Symbol. In the age of AI, the game isn’t about who’s smartest anymore. It’s about who’s fastest.
- Marketing x AI: Why Swiss Army Knives Beat Scalpels We’ve hit a weird moment. Every marketer now has a supercomputer in their pocket. Any stat, model, or insight? A few taps away.
- From Mobile-First to AI-First A pocket playbook for CMOs ready to catch the next wave
- You Can’t Spell Attribution Without AI How to add AI wind to marketing’s classic measurement triangle
- Get Clean Analysis from Dirty Data (Thanks to AI) Dirty data used to be a dealbreaker. Now it's just Tuesday.
- How Modern CMOs Pilot AI‐Driven Marketing Without Losing Control Shining Light on Marketing's Black Box
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