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The Job Is Splitting. Pick a Side. Chipotle named a chief brand officer and a chief digital officer in the same press release and put the digital half under the president and technology chief. Meta split the same seat nine weeks later. Read the article More on career
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- The CEO Doesn't Want a CMO The JD said CMO. The scorecard says something else. That's not an accident.
- The First 90 Days Is a Lie Every fired CMO I've met did exactly what the book said.
- The Fractional Ceiling The LinkedIn bio that tells you the ladder is breaking.
- The CMO-to-CEO Pipeline Is Finally Opening She's not the only one. Here's what separates CMOs who ascend.
- The Seniorification of Marketing The market’s not getting flatter. It’s getting top-heavier.
- 10 Things to Be Thankful For (CMO Edition) Here are things worth being thankful for this year.
- The 5 Types of Marketing Wealth True wealth for marketing leaders come in many shapes and sizes
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