Strategy
The latest frameworks for corporate strategy and market positioning.
The RevOps Land Grab Whoever writes the definition of a qualified lead writes marketing's performance review. Read the article More on strategy
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- The Confidence Gap CMO budgets are up. CMO confidence is at a five-year low. The math doesn't add up until you understand what's actually being measured.
- Your 2026 Marketing Plan Is Already Broken Every CMO built for efficiency. Few built for volatility. Here’s how to fix that.
- Every Channel Sucks. Now What? American advertising legend Bill Bernbach said, “A dull truth will not be looked at. An exciting lie will.”
- Grit > Gloss: A 3 Pillar 2026 Marketing Plan (That Actually Performs) 2026 is coming. This 3-pillar plan will make sure your marketing is ready.
- Why CMOs Are Getting Outplayed (Unless They Do This) No matter how successful you are, change is always good. — Billy Beane
- The Physics of Marketing: Why Momentum Beats Magic Physics is the only real science. The rest are just stamp collecting. —Ernest Rutherford
- 90% Sanding: Why Great Marketing Still Lives In the Boring Stuff How top CMOs build durable marketing: boring, repeatable, and insanely effective.
- Stop Being Data-Driven, Start Being Data-Obsessed Together, we’ll build marketing teams that scale. 🚀
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