Benchmarks, templates, and tools for marketing leaders.
The data and frameworks CMOs actually need. Salary benchmarks, org chart templates, budget breakdowns, and curated tool directories. Free, no paywall, updated quarterly.
Career & Leadership
- CMO vs. VP Marketing: When to Hire Which The real difference between a CMO and VP Marketing, and a decision framework for which to hire based on revenue stage, team size, and complexity.
- CMO Tenure & Turnover Statistics (2026) Average CMO tenure data from Spencer Stuart, our 10-year trend and industry estimates, and what predicts whether a CMO lasts.
- CMO Salary & Compensation Benchmarks Salary ranges by company size, base vs. total comp breakdowns, and regional variation for CMOs, VPs, and Heads of Marketing.
- Marketing Org Chart Templates Org structures for every stage, from solo marketer to 50+ person department. Includes downloadable templates.
Free Tools
Strategy & Budgets
- Marketing Budget Benchmarks by Industry Budget as a percentage of revenue by industry, allocation breakdowns, and how budgets shift by company stage.
AI & Technology
- AI for CMOs: The Complete Guide The CMO's guide to AI in marketing. Use cases by function, how to evaluate vendors, what AI can't replace, and building a strategy.
- LLM Optimization Tools for Marketers Tools to get your brand cited by ChatGPT, Perplexity, Gemini, and Claude. The emerging LLMO category explained.
- AI Marketing Tools Directory Curated directory of AI marketing tools across copywriting, automation, SEO, design, and analytics, with usage tips.
Curated Lists
For Partners & Sponsors
Frequently asked questions
- Who are these resources for?
- These resources are built for CMOs, VPs of Marketing, Heads of Marketing, and senior marketing leaders. They focus on strategic decisions (hiring, budgeting, org design, technology adoption), not tactical execution.
- How often are these resources updated?
- We update each resource page quarterly with new data, benchmarks, and frameworks. Every page shows its last updated date so you know you are working with current information.
- Are these resources free?
- Yes, all Behind the CMO resources are completely free. No paywall, no gated content. Marketing leaders make better decisions with better data. That is what we publish.