Authors

James Murray

Founder, Pivotal Consulting Group

James Murray is a Google, Amazon, and London Business School alum who left the Big Tech world to build Pivotal Consulting Group out of Kansas City. He spends his days turning messy ad accounts into profit machines for CMOs who are tired of getting poor results from their agencies. He started Behind the CMO because the most useful conversations in marketing happen when the consultants leave the room, and he wanted to write those down.

Latest, Oct 8, 2026 What Your CEO Says About You When You Leave the Room

Behind The CMO Team

The editorial team at Behind the CMO, delivering strategic marketing intelligence for modern marketing leaders. We research, analyze, and distill the frameworks and insights that help CMOs and marketing executives make better decisions.

Latest, Dec 17, 2025 The Rise of the Synthetic CMO

Ryan Pantaleo

Contributing writer at Behind the CMO, sharing insights on marketing strategy, leadership, and the evolving landscape of modern marketing.

Latest, Nov 18, 2025 Your 2026 Marketing Plan Is Already Broken

Dean Moussalli

Marketing Director, Modern Family Law

Guest contributor for Behind The CMO.

Latest, Dec 9, 2025 Your Brand Is the Last Performance Channel Left